Growing Membership

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Published on Monday, 18 April 2011 05:03

Written by Baseball New Zealand

Club membership is the lifeblood of all sports in New Zealand. Without a thriving and growing membership at the grassroots Baseball may not be sustainable in the long term and it will be difficult for New Zealand to build on its preeminent position on the world stage.
Club Baseball is the beginning of the development pathway for our future elite players, coaches and officials. It also provides opportunities for all members of the community, regardless of age, gender or abilities, to participate in competitive and recreational Baseball.
Joining a Baseball Club is not just about playing Baseball. It’s also about the Club’s ability to communicate with and relate to their members and add value by tailoring their services to their members’ requirements.

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The key pathways to growing your Club include:
•    Retaining your existing members by reducing member turnover/churn
•    Attracting new members
•    Increasing the level of participation by existing members
•    Increasing the value to the Club of that participation by existing members
•    Focusing time and attention on profitable members
•    Regaining lost members

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For more information and ideas, check out the SPARC Club Kit